MoveMax
MoveMax Collection – Move to Live.
More than apparel, MoveMax is a philosophy. Born from CrossFit®, it’s a stand against sedentary living - built on movement, health, and purpose.
Deep red symbolizes heritage, courage, and commitment. Every piece represents a call to action: to move daily, to stay strong, and to live fully.
With this collection, 100% of profits are donated to UICC (Union for International Cancer Control) - supporting global programs in prevention, early detection, and care, with a strong focus on women’s cancers.
Discover oversized fits, everyday comfort, and lifestyle gear designed for athletes, creators, and anyone ready to fight against laziness and move with intention.
WHY MOVEMAX?
- MoveMax was born from CrossFit, but redefined: it’s about moving better, avoiding injuries, and staying active with purpose.
- The goal: burn calories, fight sedentary lifestyle, preserve health.
“It’s a movement against sedentary living - a daily commitment to aging better, staying strong, and living longer.”
WHY The UICC?
- UICC’s mission is to unite and support the cancer community to reduce the global cancer burden, to promote greater equity, and to ensure that cancer control remains a priority in the world health and development agenda.
- Together, this project connects movement and meaning.
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